In 2014 Shelley Kleyn Armistead brought all forms of design and product manufacturing in-house to create a more cohesive and distinct aesthetic for each of our sister restaurants. This aesthetic is articulated through the architecture, furniture, and homewares of each restaurant. Gjusta Goods was introduced as an opportunity to share the unique goods and wares with the local community in Venice Beach.
Adding an online store to a birk and mortar store could be challenging as the underlying infrastructure has to support and integrate with the e-commerce solution. The solution also has to be easy to use for the store owner to keep the list of the available products and their info up to date.
The design is focused on the products and products only. From the top navigation to the list of categories, it is easy for visitors to find out what Gjsuta goods have to offer.