Highly acclaimed Gansevoort Hotel Group, is a lifestyle hospitality brand that strives to provide guests with an energetic social experience, seamlessly coupled with modern luxurious service. Gansevoort Hotel Group prides itself in choosing locations that offer a diversity of daily excursions. From fine dining and sightseeing to art galleries and boutique shopping, the properties are capable of catering to even the most discerning guests.
One of the difficulties of this project was the heavy usage of videos in the background. The home page [Link] and resort [Link] are among the best examples of this practice. The client also needed a flexible solution to create and maintain a relatively large number of different pages. The new website also had to be integrated with the existing online booking service.
To maintain the low page load speed and also serve the highest quality content to the visitors, we decided to host the videos on Vimeo. This decision allowed us to rely on Vimeo global servers to distribute our high-quality video content to our visitors without any investment on the servers.