EVO Group

A leading event management company in central California

  • Scope

    Branding, Design, Development

  • Client

    EVO Events Group

  • Year

    2017

After working with them on their previous incarnation as Obsession Entertainment, EVO Events Group hired Mark It As Done when they chose to rebrand and relaunch their company, including new target markets. For this project, Mark It As Done created and project managed a custom, hand-picked team that included members specializing in marketing, design, organic Search Engine Optimization, geotargeting and content. Utilizing the latest presentation platform for functionality, Mark It As Done completed the new vision of the project within a tight deadline while continues to work with EVO Event Group for occasional updates and maintenance.

Client

EVO Events is Central California’s leading event management company, with everything you need under one roof. They deliver excellent service 365 days a year to a varied clientele from individuals to large organizations. Providing superior event rentals, products and services since 2008, EVO Events passes on its expertise, knowledge and best prices to its clients.

Challenge

First, we had to make ourselves familiar with the industry, target audience and the company itself by doing a lot of market research. We also had to come up with a design for the logo to reflect EVO Events attention to details and their luxury services. The website also was expected to perform well in the search results and converting the visitors to customers.

Solution

After doing our research on the market, we started by creating the copy of the website. At the same time, our design team began by drafting the logo and style guide for the site and stationaries. By putting together the copies of the website we then were able to create a sitemap.

A lot of attention went into the typography, layout design, and creation of a unique set of icons to represent the vision and culture of the company.


Special Quote Form

High conversion rate

The custom 'Get a Quote' form seamlessly collects the potential customers' data and the client portal makes it easy to stay in touch with the existing clients.


Simple & Effective

Custom design

Building a custom theme for this project resulted in a light-weight, fast and easy to navigate website for both the visitors and the admin. It also gave us the flexibility to integrate the client's preferred CRM and other 3rd party services into the site with ease.